YORK Peppermint Patties and the Young Survival Coalition Invite Consumers to Be Sensational!

January 26, 2006

YORK Peppermint Patties and the Young Survival Coalition Invite Consumers to Be Sensational!

New York, NY - (January 26, 2006)

YORK Refreshes Its Image with New Packaging and a Limited-Edition Series of
Nicole Miller Purses Benefitting the Young Survival Coalition

YORK is encouraging women everywhere to be sensational by debuting an exclusive limited-edition series of NICOLE MILLER purses inspired by YORK. The ultimate arm candy, the YORK SENSATIONAL COLLECTION by NICOLE MILLER, will feature everything from Swarovski crystal-encrusted evening bags to canvas totes. The collection will benefit the YOUNG SURVIVAL COALITION, the only international, non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women affected by breast cancer. Priced from $25 - $1,000, the six unique YORK purses will debut at Olympus Fashion Week NYC 2006 and will be available this spring at NICOLE MILLER boutiques nationwide.

To launch the collection, YORK will auction a one-of-a-kind, NICOLE MILLER-designed YORK SENSATIONAL purse during Olympus Fashion Week and via a live eBay auction beginning February 3. The one-of-a-kind purse is valued at more than $2,000. All proceeds from the sale of the purse will benefit the YOUNG SURVIVAL COALITION.

"Fun, chic and stylish, the limited-edition YORK purses are a great way for women to show their style as well as their support for the YOUNG SURVIVAL COALITION," said Nicole Miller, President, NICOLE MILLER. "I'm thrilled to bring this iconic brand to life to support such a sensational cause."

"We are excited to have YORK and NICOLE MILLER as collaborators in this sensational effort," said Michele Przypyszny, Executive Director of the YSC. "The support of such influential names gives the YSC tremendous visibility, which is critical to our mission of raising awareness of young women and breast cancer."

Beginning in February, consumers can visit www.SensationalYork.com to preview the YORK SENSATIONAL COLLECTION and enter to win a York-inspired NICOLE MILLER purse and a trip to New York City Fashion Week in Fall 2006.

The iconic YORK PEPPERMINT PATTIE's classic combination of mint and dark chocolate has delighted consumers for decades. Now YORK will lend its refreshing style to a collection that will make women look and feel sensational.

About the Young Survival Coalition (www.youngsurvival.org)
The Young Survival Coalition was founded in 1998 by three women diagnosed with breast cancer under the age of 32 who were discouraged by the lack of information available to young women diagnosed with the disease. With revenue over $1.5 million, close to 11,000 constituents, six full-time staff people and eight affiliates, the YSC works to change the face of breast cancer by advocating for more research on young women and breast cancer and providing this underserved population with programs and services specific to them. The YSC also provides a peer-support network of survivors as well as vital resources to decrease the sense of isolation felt by young women affected by breast cancer.

About Nicole Miller (www.nicolemiller.com)
A true American designer, Nicole Miller reinvented the "little black dress" and became well known for her whimsical, conversational prints. As a principal of America's design elite, her following is celebrity-driven and far-reaching thanks to elegant designs that appeal to an array of customers.

About The Hershey Company (www.hersheynewsroom.com)
The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With

revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new

products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages.