Middletown Breast Cancer Survivor, Lori Atkinson, Appointed Chief Engagement Officer for Young Survival Coalition

March 18, 2013

Middletown Breast Cancer Survivor, Lori Atkinson, Appointed Chief Engagement Officer for Young Survival Coalition

New York, N.Y. (March 18, 2013) — Lori has been named Chief Engagement Officer for Young Survival Coalition (YSC). Diagnosed in 1999 at the age of 37, Lori first volunteered for YSC, helping to bring resources and support to young women diagnosed with breast cancer in the Indianapolis area. During her 13 years working and volunteering with YSC, Lori has played a critical role in the growth of the organization.

Established in 1998, YSC was the first nonprofit organization to focus exclusively on the unique needs of young women affected by breast cancer. There are more than a quarter of a million women living in the U.S. today who were diagnosed with breast cancer before their 41st birthday.

Under Lori’s direction, a sustainable local structure was created, and YSC educational materials and programming became available nationwide. Lori’s leadership has been responsible for ensuring a local touch point for pre-menopausal women diagnosed with breast cancer.

"I’m excited to announce the promotion of Lori Atkinson to Chief Engagement Officer of Young Survival Coalition," said Jennifer Merschdorf, YSC’s chief executive officer. "As YSC marks its 15th anniversary Lori will continue to play an essential role in our evolution and sustainability."

Like 80% of those diagnosed with breast cancer, Lori did not have a family history. She had lost one cousin to the disease and understands what it is like to love and support someone with breast cancer, as well as endure the challenges of her own diagnosis. The perspective Lori brings to her new role, enhances her ability to connect with volunteers, survivors, caregivers and members of the health care community. Lori’s determination to help other young women affected by breast cancer is a driving force behind YSC’s continued focus on its grassroots foundation and the power of volunteer involvement.

About Young Survival Coalition
Young Survival Coalition (YSC) is the premier global organization dedicated to the critical issues unique to young women with breast cancer. YSC offers resources, connections and outreach so young women feel supported, empowered and hopeful. Via its website, www.youngsurvival.org, and nearly 30 affiliates nationwide, YSC aims to ensure that no young woman faces breast cancer alone.