Press Releases

October 19, 2015
Jaci Fletcher, Senior Communications Manager
646.257.3012
jfletcher@youngsurvival.org

Bicycle Ride Raises Awareness and Funds for Young Breast Cancer Survivors

New York, New York, (October 19, 2015) — This week, approximately 200 riders will bicycle through Southern California to raise awareness and support for women under 40 diagnosed with breast cancer. The YSC Tour de Pink West Coast event, now celebrating its sixth year, was created to educate the public that young women can and do get breast cancer, and to provide hope and support to those young women facing it.

From the beautiful beaches of Santa Barbara to the breathtaking views of Encinitas, California, riders will take part in the three-day Tour de Pink West Coast, helping raise funds to ensure no young woman faces breast cancer alone.

Tour de Pink is a fundraising event of Young Survival Coalition (YSC), the premier nonprofit organization dedicated to young women with breast cancer. The funds raised will help educate, empower and connect more than 250,000 women living in the U.S. today who were diagnosed with breast cancer before their 41st birthday.

The largest cycling fundraiser for breast cancer in the country, Tour de Pink creates a rolling community of survivors, family and friends. Together, they raise awareness, offer encouragement and help provide resources and outreach to young women affected by breast cancer.

Cheering stations are positioned along the route each day. The public is encouraged to come out and cheer on the riders at the start and finish locations each day, as well as the designated cheer zones listed below.

A brief summary of the route and daily start times:

Day 1-Friday, 10/23:
7:45-8 a.m.
- Departing from Fess Parker in Santa Barbara.*

Fess Parker: A DoubleTree by Hilton Resort
633 East Cabrillo Boulevard
Santa Barbara, CA 93103

Route: Santa Barbara to Marina del Ray, California

Riders will travel along Cabrillo Boulevard to the foothills of Toro Canyon. After riding through Carpinteria, the route moves along the Pacific Coast Highway (PCH) to Ventura before turning inland through Port Hueneme, then back along the PCH to Malibu and Santa Monica to end at the Double Tree in Marina del Rey.

*The start of the event is an inspiring visual as hundreds of riders pedal for young breast cancer survivors.

Day 2-Saturday, 10/24:
8:45-9 a.m.
- Departing from DoubleTree by Hilton Hotel Los Angeles -Westside
DoubleTree by Hilton Hotel Los Angeles - Westside
6161 West Centinela Avenue
Culver City, CA 90230

Route: Culver City to Newport Beach, California

Starting at the DoubleTree in Marina del Ray, the route travels south along the beach through Redondo Beach, then inland via Palos Verdes. Heading out of Los Angeles, the ride heads south to Long Beach, Huntington Beach and Newport Beach, finishing at the Hyatt Regency Newport Beach.

Day 3-Sunday, 10/25:
7:45-8 a.m.
- Departing from Hyatt Regency Newport Beach

Hyatt Regency Newport Beach
1107 Jamboree Road
Newport Beach, CA 92660

Route: Newport Beach to Encinitas, California

Riders start at the Hyatt Regency Newport Beach and ride through Laguna Beach, Dana Point, San Clemente, Camp Pendleton and Oceanside, with a grand finale celebration at South Ponto Beach.*

*The grand finale celebration at South Ponto Beach is a great opportunity for media interviews and live footage of riders as they cross the finish line.

Finale Location
(Approximately 10:15 a.m. - 3:15 p.m.)
South Ponto Beach
Carlsbad Blvd., North of La Costa Blvd.*
(North Coast Highway 101 turns into Carlsbad Blvd.)
Encinitas, CA 92024

Riders and survivors will be available along the route for interviews, and there are many opportunities for great visual shots. If media is interested in traveling with the riders, please contact Kay Butts Pruett, Events Manager, at 404.445.1502 prior to the ride.

Survivors, current and past riders are also available for media interviews before the ride.

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About YSC Tour de Pink®

Founded in 2004, YSC Tour de Pink was created to raise awareness and funds for Young Survival Coalition (YSC) and is the largest national outdoor cycling effort in the country to support the unique needs of young breast cancer survivors. Growing from six participants in 2004, YSC Tour de Pink® has generated more than $7 million to date and consists of two outdoor bike rides, with a third event being added in central Florida for the 2016 season. YSC anticipates more than 500 riders will participate in this year’s two national events.

About Young Survival Coalition (YSC)®

Established in 1998, Young Survival Coalition (YSC) is the premier organization dedicated to young women with breast cancer. Founded by three young survivors, YSC began as a grassroots organization to advocate on behalf of all young women diagnosed with breast cancer to increase their length and quality of life. Based in New York City, with networks nationwide, YSC provides free resources, connections and educational materials so young women with breast cancer feel supported, empowered and hopeful. YSC seeks to educate and influence the medical, research and legislative communities to address breast cancer in young women, and to ensure that no young woman faces breast cancer alone. For more information, visit youngsurvival.org.

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