Young Survival Coalition Named Beneficiary Of 2012 Ford Warriors In Pink Program
Ford Celebrates Breast Cancer Survivors with 2012 ‘Models of Courage’ Campaign
Dearborn, Mich. (May 11, 2012) — Ford Warriors in Pink®, the program created by Ford Motor Company to raise awareness and funds in the fight against breast cancer, is launching a new campaign that highlights the stories of breast cancer survivors with “Models of Courage.” Eleven women and men were selected for the Models of Courage campaign to serve as Ford Warriors in Pink role models and inspire everyone involved in the fight against breast cancer.
In its 18th year of raising awareness of breast cancer, Ford Warriors in Pink created the Models of Courage campaign to celebrate breast cancer survivors who have demonstrated strength and courage in their battle.
“The Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the daily challenges of fighting breast cancer,” said Tracy Magee, Ford’s primary brand experiential manager. “We are so thrilled to highlight these inspirational women and men as our Models of Courage. We hope their personal stories and experiences with breast cancer will help raise awareness and serve to inspire those on the front lines battling breast cancer.”
Supporters can learn more about the campaign and each of these individuals on the Ford Warriors in Pink Facebook page, under Models of Courage.
The Models of Courage will also appear nationally as models for the 2012 line of Warriors in Pink wear and gear. The 2012 collection of Ford Warriors in Pink apparel and accessories is created for women, men and children, and features important symbols signifying the message of hope, strength and unity in the fight against breast cancer. The 2012 collection is now available at www.fordcares.com, with 100 percent of net proceeds going directly to the fight against breast cancer.
This year, Warriors in Pink shoppers will be given the opportunity to choose the breast cancer charity to support with their apparel purchase at checkout. One of the breast cancer organizations highlighted is the Young Survival Coalition (YSC) which directly improves the lives of thousands of young women with breast cancer. 1 in 8 women diagnosed with breast cancer are younger than 45 years old. YSC provides free resources and programs to support, educate and empower these women.
Ford Warriors in Pink is giving breast cancer supporters the chance to win a new 2013 Warriors in Pink Ford Escape. The all-new Escape – the most fuel-efficient small SUV – is the smarter way to get there, with two available, powerful yet efficient EcoBoost® engines, eco-friendly interior, hands-free technology and custom Warriors in Pink styling featuring the campaign’s inspirational symbols. Supporters can enter the contest here.
The Ford commitment runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them that early detection saves lives. 2012 marks Ford Motor Company’s 18th year of support, dedicating more than $115 million to the cause to date.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
About Young Survival Coalition (YSC)
Established in 1998, Young Survival Coalition (YSC) was the first nonprofit organization to focus exclusively on the unique needs of young women affected by breast cancer. Founded by young survivors for young survivors, YSC began as a grassroots organization to advocate on behalf of all young women diagnosed with breast cancer to increase their quality and quantity of life. Based in New York City, with 23 affiliates nationwide, YSC today provides comprehensive resources, support and education to address every phase of a young woman’s breast cancer experience. For more information or to make a donation, please visit: www.youngsurvival.org.
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