Young Survival Coalition Adds Lise Geduldig and Kathleen Werner to Board of Directors

April 12, 2012

646.257.3020

publicrelations@youngsurvival.org

New Appointments Reinforce YSC’s Commitment to the More Than 250,000 Young Women Living with Breast Cancer in the U.S.

New York, New York (April 12, 2012) — There are more than a quarter of a million young women living in the U.S. today who were diagnosed with breast cancer before their 41^st birthday. To strengthen its ability to reach more of these young women, Young Survival Coalition (YSC) has added Lise Geduldig and Kathleen Werner to its Board of Directors. Both are new appointments.

Lise Geduldig brings to YSC more than two decades of public relations and strategic healthcare communications experience, including work on advanced oncology treatments. She currently serves as Principal of her own healthcare communications consulting business, which is based in New Hope, Pa., and provides communications counsel to clients across the life sciences spectrum. Her client portfolio includes global and specialty pharmaceutical companies, biotechnology companies and medical device manufacturers. Prior to founding Lise Geduldig Communications Consulting in 2006, Lise held senior-level positions in corporate and product communications in the health insurance and pharmaceutical sectors. She has been involved with YSC breast cancer awareness and advocacy through volunteer activities, fundraising and participation in its YSC Tour de Pink ride to benefit young breast cancer survivors for several years. Lise is an alumnus of Bucknell University.

Kathleen “Kat” Werner serves as a full-time advocate and consultant working with various organizations, including YSC, the National Institute of Health (NIH), Cochrane Collaboration, American Cancer Society, Department of Defense Congressionally Directed Medical Research Programs, Virginia Breast Cancer Foundation, Research Advocacy Network, the National Cancer Institute and Susan G. Komen for the Cure to bring awareness to the unique issues being faced by young women diagnosed with breast cancer. Kat uses her advanced training and knowledge to help organizations develop public policy regarding cancer research for young women. She is a graduate of the National Breast Cancer Coalition’s Project LEAD Institute, Research Advocacy Network Focus on Research, American Association for Cancer Research’s Scientist – Survivor program, and the Alamo Breast Cancer Foundation. A six-year breast cancer survivor and patient navigator, Kat brings a determined approach to her work as a consumer advocate in conducting grant reviews, as a research consultant and as a member of several ethics review boards. In addition to her role as a tireless advocate, Kat has served on several symposiums and often speaks publically about issues facing the breast cancer community. Kat earned her B.A. from William and Mary College.

“As a friend to many women in the breast cancer community, Lise brings to YSC invaluable healthcare communications experience, as well as a passion and commitment to improving and extending the lives of young women diagnosed with breast cancer, said Lisa J. Frank, Board President, YSC Founding Member, three-time breast cancer survivor and Co-founder of YSC Tour de Pink. “A well-respected figure in the breast cancer community, Kat’s advocacy background is an asset to both YSC and the young women we serve. Lise’s communications expertise will enable us to spread the word that YSC is here for all young women affected by breast cancer, while Kat’s accomplishments will help us achieve our mission of generating public support for a community that people are often not aware exists: young women diagnosed with breast cancer.”

About Young Survival Coalition (YSC)
Established in 1998, Young Survival Coalition (YSC) was the first nonprofit organization to focus exclusively on the unique needs of young women affected by breast cancer. Founded by young survivors for young survivors, YSC began as a grassroots organization to advocate on behalf of all young women diagnosed with breast cancer to increase their quality and quantity of life. Based in New York City, with 23 affiliates nationwide, YSC today provides comprehensive resources, support and education to address every phase of a young woman’s breast cancer experience. YSC is well known for its four national Tour de Pink® rides for breast cancer; regional In Living Pink events; ResourceLink program; as well as educational materials such as its Newly Diagnosed Resource Kit (NDRK), Metastatic Navigator and its Factor Series on topics such as fertility, genetics and breast reconstruction. It also co-presents the C4YW — Annual Conference for Young Women Affected by Breast Cancer. For more information or to make a donation, please visit: www.youngsurvival.org.

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