New Cherry Tee Logo T-Shirt to Benefit Young survival Coalition

May 28, 2003

New Cherry Tee Logo T-Shirt to Benefit Young survival Coalition

New York, NY - (May 28, 2003)

Cherry Tee has introduced a signature logo tee designed to raise money for the Young Survival Coalition (YSC), an international non-profit organization that focuses its efforts on research and education about breast cancer in women 40 and under.

From its inception, Cherry Tee has been dedicated to forging a relationship with a non-profit organization - one that would not only benefit from the brand's financial contributions, but one that would also be personally rewarding and professionally relevant to Cherry Tee's founders. "Breast cancer has directly affected our family and friends," said co-founder Deborah Brener Zolan. "When we discovered the YSC and learned of the statistics on breast cancer in young women, we were convinced that we'd found the perfect organization.

"Cherry Tee is a terrific partner for the YSC and we're so pleased they approached us," said Michele Przypyszny, Executive Director of the YSC. "The brand appeals to younger women and that is exactly the audience for whom we are trying to raise awareness." She continued, "I envision us working together in additional ways to help get the word out about the incidence of breast cancer in women 40 and under."

The tee, which features a finely embroidered Cherry Tee logo woven onto a white cap sleeve crew, retails for $35 with 10% of the proceeds earmarked for the YSC. The brand will sell the t-shirts through exclusive trunk shows and events and on their website, www.cherrytee.com and aims to add a long sleeved version and other styles in the coming months.

About Cherry Tee
Cherry Tee offers chic and simple U.S.-made 100% cotton t-shirts for women and men. The brand's mission is to create a new standard in t-shirts by marrying uncompromising quality, unparalleled style and unequaled prices with a superior customer experience. The collection is sold exclusively at www.cherrytee.com and through trunk shows and special events. The company, founded by husband and wife team Craig Zolan and Deborah Brener Zolan, is headquartered in New York City. For more information, visit www.cherrytee.com or call 1.866.321.TEES.

About The Young Survival Coalition
Based in New York, the Young Survival Coalition is the only international network of breast cancer survivors and supporters dedicated to the critical concerns and issues unique to young women and breast cancer. Through action, advocacy and awareness, the YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in women 40 and under, and to serve as a point of contact for young women living with breast cancer. For more information, visit www.youngsurvival.org or call 212.206.6610.