Limited Edition York Peppermint Patties Honor Breast Cancer Awareness Month

June 23, 2005

Limited Edition York Peppermint Patties Honor Breast Cancer Awareness Month

New York, NY - (June 23, 2005)

The iconic York Peppermint Patty with the indulgent dark chocolate outside and refreshing peppermint center will debut a sensational new color this October – pink. The Limited Edition York Pink Peppermint Patties with the pink centers and pink foil wrappers will encourage women everywhere to be sensational and to live well. This October, York will make a $125,000 donation to the Young Survival Coalition (YSC), the only international, non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer.

The Hershey Company and the York brand are encouraging women everywhere to join them in raising awareness of breast cancer in young women. The iconic brand will help deliver a message of hope and awareness this October through its Limited Edition York Pink Patties. Each package will feature information on the YSC as well as the York commitment to donating $125,000 to this important cause.

"We are delighted to be partnering with The Hershey Company and the York brand to raise awareness that young women can and do get breast cancer," said YSC Executive Director Michele Przypyszny. "With York's support, the YSC will continue to reach young women affected by the disease and provide vital programs and services for this underserved population."

To further build awareness and promote the well-being of women nationwide, York will sponsor the Young Survival Coalition's annual Tour de Pink bicycle ride. During this four-day event, which will begin October 14, eight to ten riders, including two young breast cancer survivors, will pedal 260 miles from New York City to Hershey, Pennsylvania, reaching out to young women in their communities with information and resources on breast cancer and young women.

For more information on the YSC, visit www.youngsurvival.org.

About the Young Survival Coalition

The Young Survival Coalition was founded in 1998 by three women diagnosed with breast cancer under the age of 32 who were discouraged by the lack of information available to young women diagnosed with the disease. With revenue over $1 million, more than 10,000 constituents, eight full-time staff people and nine affiliates, the YSC works to change the face of breast cancer by advocating for more research on young women and breast cancer and providing this underserved population with programs and services specific to them. The YSC also provides a peer-support network of survivors and resources to decrease the sense of isolation felt by young women affected by breast cancer.

About The Hershey Company

The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. Visit Hershey at www.hersheynewsroom.com.