|Breast Cancer In Young Women|
|Breast Cancer In Young Women|
|Understanding Breast Cancer||Survivorship Phases|
|Understanding Metastatic Breast Cancer||Survivor Stories|
|Young Women at High Risk||Statistics and Disparities|
|Getting Back That Evening Dress Look||Living Your Best: Quality of Life|
|Handling the Details||Research|
|For Caregivers||Healthcare Professionals|
|Partners And Sponsors|
New York, NY - (September 23, 2003)
For the third consecutive year, Lifetime and its distribution partners have launched the "Stop Breast Cancer for Life Hero Project," joining together to salute the efforts of nineteen breast cancer survivors, activists and community members from around the country. The project is part of Lifetime's award-winning public awareness campaign, "Our Lifetime Commitment: Stop Breast Cancer for Life" and each hero selected is helping make a difference on the frontlines in the fight against this deadly disease.
Lifetime solicited and received nominations from people working tirelessly against breast cancer, including both leading national and local breast cancer advocacy organizations. In addition, nine of Lifetime's distribution partners - Cable One, Cablevision Systems, Charter Communications, Comcast Cable Communications, Cox Communications, Echostar, Insight Communications, Mediacom Communications and Time Warner Cable -- also joined in the campaign, encouraging employees within their organizations to submit their ideas on raising breast cancer awareness in their local communities. The Network had the difficult task of selecting nineteen heroes from over 500 compelling stories and ideas submitted.
"With over 100,000 employees among them, our distribution partners saw an opportunity to put the power of the 'Stop Breast Cancer for Life' public awareness campaign to work within their own walls," said Tracy Barrett, Vice President, Affiliate Advertising Sales & Distribution Marketing, Lifetime Entertainment Services. "This remarkable support is certainly a testament to the importance of this issue to our partners as they recognize the dedicated employees working to eradicate this deadly disease within their community."
Each hero receives a trip for two to Los Angeles for the Tuesday, September 30th taping of the fourth annual "Women Rock!," a star-studded, primetime concert special to raise breast cancer awareness. The heroes will be honored for their courage and dedication on-air during the concert, premiering on Lifetime on Thursday, October 23, at 10 PM (ET/PT). Lifetimetv.com will also spotlight each hero's contribution to the fight against breast cancer online throughout October.
In addition, a special tribute lunch will be held for the heroes on September 30 in Los Angeles. Joining in the salute will be stars of Lifetime's hit Sunday night drama "The Division," including Lisa Vidal and Taraji Henson.
The 2003 Breast Cancer Heroes are (see descriptions for YSC members below):
In addition to the Hero Project, Lifetime's advocacy campaign is dedicated to offering women the most up-to-date, comprehensive information about breast cancer and promoting early detection of this disease. Lifetime's message, which is informed by leading experts and advocates, is that women should know all of the tools available, including: getting an annual mammogram, scheduling a clinical breast exam, and checking their breasts regularly for changes.
Throughout October, Lifetime is airing original programming to promote awareness and detection of breast cancer. Highlights include: the fourth annual "Women Rock!" concert, a premiere "Intimate Portrait" profile of Olympic Gold medallist and breast cancer survivor Peggy Fleming, a specially themed episode of the hit original drama "Strong Medicine" and public service announcements. Sony/Epic, singer/songwriter Anastacia serves as Lifetime's spokesperson for the campaign and is featured in all of the network's efforts to spread the word about learning the tools of breast cancer detection. Lifetimetv.com continues to serve as a clearinghouse for breast cancer information with the latest on breast cancer detection and treatments including; "ask the expert" columns by leading breast cancer advocates; an interactive map where women can share their experiences and learn about breast cancer activities throughout the country; links to Lifetime's non-profit partners working on the frontlines in the battle to eradicate breast cancer; and highlights of Lifetime's October programming.
On this important initiative, Lifetime partners with some of the foremost non-profit breast cancer advocacy groups in the nation, including The Anastacia Fund, Breast Cancer Action, breastcancer.org, the National Alliance of Breast Cancer Organizations (NABCO), the National Breast Cancer Coalition (NBCC), Nueva Vida, SHARE, Sisters Network, Inc., Y-ME National Breast Cancer Organization and the Young Survival Coalition. These organizations' vital missions will be assisted by the support of Lifetime magazine and Hard Rock Cafe. The campaign is supported by national corporate sponsors Excedrin(R) Tension, Eureka Vacuums, Viactiv(R), and Subaru.
LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves nearly 87 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in nearly 40 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company, as is Lifetime magazine, which debuted in April 2003.
Kim Carlos, Kansas City, MO
Kim was diagnosed with breast cancer in January 2002 at the age of 30. More than a year later, she is on the road to recovery. Kim used her breast cancer diagnosis as an opportunity to help others and become a more educated, passionate, and effective advocate for breast cancer. She began keeping a journal of her experience and sharing it with others, e-mailing over 1,000 people at one point during her treatments. She has written articles on breast cancer awareness, appeared on numerous television and radio programs, and spoken at dozens of events. In her local community, Kim co-captained the largest community team for the Susan G. Komen Race For the Cure in Kansas City and brought a chapter of the Young Survival Coalition to the Kansas City area. She currently serves on the Board of Directors of the Susan G. Komen Breast Cancer Foundation Kansas City Affiliate, is writing a book with three other young breast cancer survivors, and continues to advocate passionately for breast cancer.
Anna Cluxton, Columbus, OH
A 34 year-old breast cancer survivor, Anna was diagnosed in April 2001, less than one week after returning from her honeymoon. Since then, she has become deeply entrenched in the battle to help find a cure for breast cancer, to increase physician awareness of the disease in young women, and to decrease the feeling of isolation felt by newly diagnosed women. Anna sought employment in a setting where she could contribute to breast cancer care, and took a position with OhioHealth where she works with breast health specialists. She has used her position to remind physicians that young women can get breast cancer, and convinced her directors to begin a letter campaign to primary care physicians, urging them to take breast lumps and concerns in young women seriously. She is an active member of the Young Survival Coalition, has started a support group for young women with breast cancer at OhioHealth and is working to bring an affiliate chapter of YSC to Ohio. Anna has also met with legislators in Washington as part of the National Breast Cancer Coalition's conference in Washington to help secure funding and legal protection for breast cancer patients.