Cyclists Prepare for 4-Day Interstate Ride to Benefit the Young Survival Coalition

August 9, 2005

Cyclists Prepare for 4-Day Interstate Ride to Benefit the Young Survival Coalition

The Young Survival Coalition (YSC) (www.youngsurvival.org), the only international, non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer, will be the beneficiary of the Second Annual York Tour de Pink sponsored by York Peppermint Patties and the Hershey Company, a bicycle ride scheduled for October 14-17, 2005.

"The York Tour de Pink is a fantastic opportunity to bring the mission of the YSC directly to young women in their communities," said Randi Rosenberg, President of the Young Survival Coalition. "With the generosity and support of the Hershey Company, the YSC can reach out to more young women and educate them about breast health, and remind them that if they are affected by a breast cancer diagnosis, they are not alone."

The inaugural Tour de Pink, scheduled to coincide with Breast Cancer Awareness Month, spanned October 8-11, 2004 and 260 miles, beginning in Boston and ending at the NYU Clinical Cancer Center in New York City. Five riders, including a 34-year-old breast cancer survivor, raised more than $26,000 for the YSC. Major sponsors included Hertz, NYU Clinical Cancer Center, Pfizer and the Gap.

"I never thought when I was first diagnosed that I would be doing an event like this two years later," said Noel Knecht, a 34-year-old breast cancer survivor and a 2004 Tour de Pink rider. "I received so much support from friends, family, the YSC, co-workers and people along the route. I was able to share my story with people we met along the way and bring awareness to the community that young women get breast cancer. I want young women to know that we are out here fighting for them and along with them."

During this year's event, Noel and another young breast cancer survivor will ride to "break the cycle" of breast cancer in women 40 and younger. Riders will cover 65 to 75 miles per day, eat and sleep in volunteers' homes along the route and spread the message that young women can and do get breast cancer. There are more than 250,000 women age 40 and under living with breast cancer in the U.S. (U.S. Census Bureau) and breast cancer is the leading cause of cancer death among women 15-54 (National Cancer Institute).

Riders are required to raise a minimum of $1,500. The 2005 ride will begin at Hershey Times Square, Hershey's retail store in New York City, and end at Chocolate World, in Hershey, PA.

For more information, visit the Tour de Pink website (http://www.youngsurvival.org/news-and-events/in-living-pink/tour-de-pink/).

For more information on other YSC events in honor of Breast Cancer Awareness Month, please visit www.youngsurvival.org or call 212-206-8395.

About The Hershey Company (www.hersheynewsroom.com)

The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages.

About the Young Survival Coalition (www.youngsurvival.org)

Based in New York, the Young Survival Coalition is the only international network of breast cancer survivors and supporters dedicated to the critical concerns and issues unique to young women and breast cancer. Through action, advocacy and awareness, the YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in women 40 and under, and to serve as a point of contact for young women living with breast cancer.

Founded in 1999 by three women under the age of 35 with breast cancer, the YSC today has more than 10,000 constituents consisting of survivors, supporters, and members of the medical community.