Crème Crémaillère ice cream

January 24, 2003

646.257.3000

publicrelations@youngsurvival.org

Crème Crémaillère ice cream to benefit Cancer Survival

New York, NY - (January 24, 2003)

As an act of love Crème Crémaillère Ice Cream will be donating all profits from the Fraises des Bois, Wild Strawberry French Custard Ice Cream, to the Young Survival Coalition, for all of February 2003.

In addition, Crème Crémaillère will host an "Acts of Love" contest on www.Frenchicecream.com where visitors can recount their most memorable act of love.

Crème Crémaillère Crème Cremaillere Ice Cream was voted # 1 in the Country by David Rosengarten in the Rosengarten Report.
 
Contest Details

• In French, Fraises des Bois means "strawberries of the forest" - the small, sweet, extremely flavorful and aromatic strawberries growing wild in the French countryside. These strawberries, imported from Europe make this flavor among the most popular of the 12 Crème Crémaillère French ice cream flavors enjoyed.
• Entries must be in by Friday, February 7, 2003.
  A winner and two runner ups will be announced on February 14.
• One Grand Prize winner will receive coupons for a month of free Crème Crémaillère ice cream (6 pints) and lunch for two at La Cremaillere restaurant; and Two 2nd Prize winners will receive coupons for a month of free Crème Crémaillère ice cream (6 pints).
• All Votes will be tallied on www.Frenchicecream.com
• Crème Crémaillère Fraises des Bois ice cream will be available in NY stores throughout February 2003.
• The Young Survival Coalition (YSC) is the only international, non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues of young women and breast cancer.
• Strawberries -- pretty to your eyes, sweet to eat and actually related to roses -- the aphrodisiac of the fruits-- is perfect for a February celebration of love.

Why is Crème Crémaillère ice cream the best?

Every flavor of Crème Crémaillère ice cream is all natural - no artificial colors or flavors are ever added.

Crème Crémaillère ice cream is produced with Superior ingredients -such as:

• Little wild sweet strawberries from Europe
• The best European ingredients - Valrhona chocolate,
• Real mint not peppermint oil,
• The highest quality Bourbon-Indonesian Vanilla, not the less expensive Tahitian alternative.

But mainly Crème Crémaillère is the best because of what is not in it:

• There are no gums or additives,
• It is made in small batches - which insures the top quality control.
• It's made with less air - so it's denser, with a richer "mouth feel."

For all of these reasons, Crème Crémaillère is among the most delicious ice creams available nation-wide.

Crème Crémaillère Ice Cream - Voted the Best

Crème Crémaillère features French custard-style ice creams, all natural and available in pint containers. The ice cream was created at the award-winning restaurant, La Crémaillère, in Bedford, NY owned by Robert and Bobbie Meyzen. The restaurant has served homemade ice creams and sorbets for 50 years. Now, the renowned La Crémaillère ice creams are available in pint containers for retail. Using only the freshest ingredients, the entire line is still prepared in small batches, and hand-packed at the restaurant under the direction of owners, Robert and Bobbie Meyzen.

"The Crème Crémaillère product line is already earning the same reputation for quality and excellence that the restaurant has," says Bobbie Meyzen.

Crème Crémaillère Ice Cream - Recent Marketing Promotions

• Major sampling - The 12 flavors have been tasted all over the major Metropolitan NY region
• Special Events - Crème Crémaillère has continued to be showcased at such upscale events as The UN Hospitality Committee's Ball at the Pierre Hotel.
• Coupon Program - 10,000 coupons to "buy two get one free" will be distributed to target market customers.

For information about Crème Crémaillère ice cream and sorbet, call: (914) 234-CREM (2736) or visit the web site at www.Frenchicecream.com
 
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Crème Crémaillère
Fine French Ice Cream

PINT CONTAINERS FLAVORS
Vanille Maison (Custard Vanilla Ice Cream) UPC # 80591 00001
Choco Chocolat (Custard Chocolate Ice Cream) UPC # 80591 00002
Café au Lait (Custard Coffee Ice Cream) UPC # 80591 00003
Menthe au Chocolat (Custard Mint Ice Cream with Chocolate) UPC # 80591 00004
Crème Brûlée (Custard Ice Cream with Crème Brûlée Pieces) UPC # 80591 00005
Fraises des Bois (Custard Wild Forest Strawberry Ice Cream) UPC # 80591 00007
Café au Chocolat (Custard Coffee Ice Cream with Chocolate Espresso Pieces) UPC # 80591 00009
Chocolat Suzette (Custard Chocolate Ice Cream with Chocolate Orange Pieces) UPC # 80591 00010
Pistachi-Ooh-La-La (Custard Pistachio Ice Cream with Pistachios and Roasted Almonds) UPC # 80591 00011
Vanille Swiss Almond (Custard Vanille Ice Cream with Chocolate Swiss Almonds ) UPC # 80591 00014
Caramel Swiss Almond (Custard Caramel Ice Cream with Chocolate Swiss Almonds) UPC # 80591 00015
Chocolat Swiss Almond (Custard Chocolat Ice Cream with Chocolate Swiss Almonds) UPC # 80591 00016

P.O. Box 628, Bedford, New York 10506
Tele (914) 234-CREM (2736)
Frenchicecream.com
Crème Crémaillère
Fine French Ice Cream

5 QUART and 2.5 QUART ROUND CONTAINERS
Almond
Banana
Banana Chocolat Walnut
Butter Pecan
Butterscotch
Café au Chocolat
Café au Lait
Calvados
Caramel Swiss Almond
Cardamon
Cherry Clafouti
Chestnut
Choco Chocolat
Chocolat Chip
Chocolat Suzette
Chocolat Swiss Almond
Cinnamon
Coconut
Crème Brûlée
Crème Caramel
Crème Fraîche Citron
Crème Fraîche Poppyseed
Cookies and Cream
Fig
Fraises des Bois
Green Tea
Hazelnut
Hazelnut Praline
Malted Milk Ball
Maple Walnut
Menthe au Chocolat
Molasses
Peanut Butter
Peppermint Stick
Pistachio
Prune and Armagnac
Pumpkin
Rosepetal
Rum Raisin
Vanille Maison
Vanille Swiss Almond